SESSION THREE: Musicians and the Internet
I was wondering if you could do a short video about making a living as a musician.
MUSICIANS AND THE INTERNET...
Most musicians begin their online presence with creating a page on MySpace, SoundClick or Purevolume. Next, things might progress to
This is all good and sometimes a decent following can be built from doing only those things... however true lasting success online
Think of the presence you establish on the internet as a storefront. If you had a physical storefront in a mall, or on a street-corner, the
Now, that’s a lot of traffic. So the question becomes, how do you achieve that traffic? The first thing to understand is that you will need to devote several hours per day for the first few years online in order to get both a solid foundation for your website and an overall online
1). Learn about “html” code and how “css” style sheets work. If you really don’t know much about how this stuff works, you’ll have to hire someone to teach you. I use a program called, “Dreamweaver.” And, to send files back and forth to my hosting company I use a nifty little program called, “WebDrive.”
See top of page for continued reading...
2). Research and buy yourself a web address. It might be fairly difficult to find a .com since many of the one and two word phrases are already taken. And, by all means, definately buy your own name as a .com - if you can, since most people’s names are already purchased as well.
3). Buy a basic hosting package (approx. $4.00) and begin construction of your website. In Canada I use a company called Netfirms and for hosting in the United States I use 1and1.com. There are plenty of others offering webhosting, but I like the prices, included services and available
WEBSITE HOSTING CONTINUED...
I should make note that I really believe it’s in your best interest to pay for webspace and control that space yourself 100% through an .html editing program like Dreamweaver - just because it simply means that anything you may want to add onto that site in the future - you’ll be able to do it! Whereas, with the free accounts, or blogger, or Wordpress etc... You might discover one day that something you want to implement on your site isn’t supported on the free platform. And, then you might really be in a bind, (especially if you have to start your site all over from scratch with a hosting company). Keep in mind that it might take upwards of 10 months to a year before your site is really chugging along and becomes all you want it to become. That’s a lot of work to have to re-do if you run into a limitation issue with one of the free platform websites.
4). Okay, so your website is finally up and running, it looks great, it has 30 - 40 pages of excellent content, and no broken links... Now what?
Let's examine a number of ways to get your website up in the rankings of the search engines...
1). Get into a General Directory DMOZ (free).
2). Niche Directories: A special area of demand for a product or service
4). Link build with other like-minded artists, or companies sites. Do a Google search for your own top keywords and see which web-sites rank highest and then request links to their link
5). Write or create a Blog or Blog-site for the purpose of linking your other domains or sub-domains within your postings. And, if you don’t have the time to write a blog, then hire someone to do it freelance. There are lot’s of freelance writers willing to write posts - it is well worth the increase in links over time.
7). Create an .xml sitemap and upload the information to the various Webmaster Tool areas of; Google, Yahoo (Site Explorer), MSN (Webmaster Center). This will certainly help your ranking on organic web-searches. Plus, it will allow you to further examine your site, especially if you sign-up for Google’s Analytics program!
So, now you have invested a good deal of time toward building an initial web presence. What comes next...?
PAYING FOR WEB TRAFFIC:
PAY PER CLICK PROGRAMS:
Associated costs would be roughly anywhere from .10 to .30 cents (or more, depending on the popularity of selected keywords you use) per-click. This would run approx. $50.00 to produce 160 to maybe 450 clicks, (visitors). This could cost you upwards of $200.00 per month bringing approx. 1200 - 1500 visitors per month.
Your Product Sales Total could reach $600.00 per month (minus the $200.00 in ads) = $400.00 profit, if your landing page is well optimized to produce customers for what you are selling.
And, if you’re spending upwards of $1000.00 per month on Search Engine Marketing (SEM), you could be very well be clearing $2000.00 in profit per month. Anyway you slice it, you can clearly see, it does indeed take money to make money online!
1). Get people to sign-up! Hopefully they’re not leaving your site without at least signing up to your subscriber base. Give visitors a FREE offer
2). Advertising is another excellent way to produce income from your website. Google AdSense and YaHoo Publisher Network both provide excellent programs for web-masters. If perhaps your website has 2000 visitors/day and if even 100 of them clicked on ad’s, that could produce approx. $20. to $30.00 per day (that's approx. $750.00 per month). It's well worth it to seriously look into publisher ad's for visitors departing your website when you do the numbers.
3). Affiliate Programs - Amazon and eBay have fantastic affiliate programs. You can earn $1.50 or more in commissions on the sale of goods advertised on your website. eBay will even pay per impression as well on many of their product links and widgets. If you have 12 - 15 eBay items that you host on your site (and even if nobody buys anything at eBay) you will still receive a small payout each month for those people who have viewed the eBay items after leaving your site heading off to eBay.
There are many other great affiliate networks online too. Sites like; Linkshare and Commission Junction are partnered with large companies like; Musicians Friend, Apple, Napster, Sheet Music Plus, and many many more. Joining sites like these are excellent ways to earn up to 20% commission from visitors leaving your website.